First, the market needs to be studied to understand which flowers are in demand and which niches are unoccupied or underdeveloped. Evaluate competitors, their assortment, prices, and methods of promotion. Decide on the assortment. Decide what types of flowers you will sell. These can be roses, tulips, orchids, lilies, chrysanthemums, gerberas, daisies, sunflowers, and others. Take into account that some plants require special care and storage conditions.
Purchasing equipment and supplies
Purchase the necessary equipment for flower care (e.g., refrigerator, humidifiers, tools for trimming and shaping stems) and bouquet design materials (ribbons, paper, floral foam, vases).
Further recommendations:
- Register your business. If you plan to sell flowers in retail, you can authorize yourself as an entrepreneur. To sell wholesale, you must register a legal entity (LLC).
- Find reliable suppliers who will regularly supply you with fresh plants. Remember that quality and freshness play a key role in the success of your business.
- Create your website or online shop to sell your products. The website should be user-friendly and functional so customers can easily find the information they need about your products, their availability, and prices.
Launch an advertising campaign to attract the attention of potential audiences to your business. This includes advertising on social media, local radio stations, and television and placing adverts on specialized websites and forums.
Promoting your flower business
If you plan to hire staff, train them in floristry, flower care, and customer communication. This will improve the quality of service and increase customer loyalty. Analyze your performance regularly and track sales and customer and competitor feedback. This will help you identify high-demand products and optimise your product range.
Offering unusual and original bouquets and compositions is important to attract customers’ attention. Social media is one of the numerous practical ways to promote a flower shop. You can use Instagram, Facebook, VKontakte, and other platforms to publish photos of your products and hold promotions.
Cooperation with local bloggers and influencers will help attract attention to your shop and increase sales. Participating in local events and fairs is a good way to attract new customers and showcase your product. Advertisements in local newspapers and publications can be an effective way to attract new customers.
Organizing workshops and seminars on floristry can help bring people interested in flowers up to date and attract them to your shop. Using contextual advertising on Google and Yandex will help attract more visitors to your website.
Conclusion
Flower business is an entrepreneurial activity associated with cultivating, purchasing, selling, and delivering cut flowers, indoor plants, bouquets, compositions, and related products (soil, pots, fertilizers, packaging). You can be engaged in growing crops on your plot or in a greenhouse, opening a shop, providing services for delivery and assembly of bouquets, and cooperating with wholesalers on the terms of regular deliveries. The choice of legal form (sole proprietorship or LLC), obtaining permits and licenses, and registration with the tax authorities is mandatory.
