The article’s author talks about his experience of opening a flower shop in Russia. The shop focuses on seasonal flowers and avoids lilies and dyed chrysanthemums. Potted crops are as popular as cut flowers, thanks to the fashion for landscaping residential and office premises. Purchases are made at wholesale bases, which is convenient and allows you to choose flowers in person.
Features of development
Popular plants at any time of the year are bush roses, and you can also buy chrysanthemums. We use ceramic pots, which allow better airflow and prevent plants’ roots from rotting.
The team should include several florists who help advise and adjust the assortment. You can use social networks such as Instagram, VKontakte, and others to attract customers. Also, they will have success with “word of mouth” because people will never stop sharing vivid impressions.
In the flower business, determining the optimal assortment and minimizing waste is inherently difficult. Getting the customer interested the first time is an important task for a flower business. The assortment has to be worthy from day one, and the buyer has to understand the assortment and cater to the needs.
A florist outlet requires facilities for keeping flowers and packaging for arranging bouquets. It is possible to be creative in this business and offer related products. Platforms have a high trade margin, especially on holidays, and pay off relatively quickly. Running a business has pros and cons, including currency fluctuations, short-lived colors, and difficulty recruiting staff.
Development and promotion
Opening a flower shop requires careful preparation and planning. Choosing a place for the trading platform is important, considering the target audience and the average cheque. It is necessary to purchase equipment, including cold storage. Choosing a flower supplier and an accounting system is important to monitor and analyze the shop’s performance, which also plays an important role.
Promotion on the Internet includes the use of various platforms and tools. The taxation system “Income minus expenses” should suit a flower shop. The choice of location for the trading platform depends on the CA and may differ for different bouquets. Work can be automated with the help of an interactive accounting system.
Promotion can include using various platforms such as VKontakte, its website, Flowwow.ru, and online advertising. The choice of location for the outlet depends on the target audience. It provides placement near the metro or in a passable place for low cheques and convenient parking for exclusive author’s bouquets.
