Firstly, the market needs to be studied to understand what flowers are in demand and where niches are not occupied or underdeveloped. Evaluate competitors, their assortment, prices, and methods of promotion. Decide on a range of products. Decide what types of plants you will sell. These can be roses, tulips, orchids, lilies, chrysanthemums, gerberas, daisies, sunflowers, and others. Take into account that some crops require special care and storage conditions.
Purchasing materials and equipment
Purchase the necessary equipment for flower care (refrigerator, humidifiers, tools for trimming and shaping stems, greenhouse) and materials for bouquet design (ribbons, paper, floral foam, vases).
Further recommendations:
- Register your business. If you plan to sell flowers retail, you can authorize yourself as an IE. To sell wholesale, you must register a legal entity (LLC).
- Find reliable suppliers who will regularly supply you with fresh plants. Remember that quality and appearance play a key role in the success of your business.
- Create your website or online shop to sell your products. The resource should be user-friendly and functional so that customers can easily find the information they need about your products, their availability, and prices.
Launch an advertising campaign to attract the attention of potential audience to your business. This includes advertising on social networks, local radio stations, and television and placing adverts on specialized websites and forums.
Promotion and benefits of a flower business
If you plan to hire staff, train them in floristry, flower care, and customer communication. This will improve customer service and increase customer loyalty. Analyze your performance regularly and track sales and customer and competitor feedback. This will help you identify high-demand products and optimise your product range.
Pros of the flower business:
- Creating unusual and original bouquets and compositions that are expensive;
- You can upgrade your shop on social webs, one of the most effective ways of marketing;
- You can use Instagram, Facebook, VKontakte, and other platforms to publish photos of your goods and hold promotions without paying rent for an office.
Collaborating with local bloggers and influencers will help draw attention to your shop and increase sales. Participating in local events and fairs is a good way to attract new customers and showcase your goods. Advertisements in local newspapers and publications can be an effective marketing move.
Organizing workshops and seminars on floristry can help bring people interested in flowers up to date and attract them to your shop. Using contextual advertising on Google and Yandex will help attract more visitors to your website.
Conclusion
Flower business – entrepreneurial activity associated with cultivating, purchasing, selling, and delivering cut flowers. It also includes selling indoor plants, bouquets, compositions, and related products (soil, pots, fertilizers, packaging).
You can be engaged in growing crops on your plot or in a greenhouse, opening a shop, providing services for delivery and assembly of bouquets, and cooperating with wholesalers on the terms of regular deliveries. Choose a legal form (sole proprietorship or LLC), obtain access and licenses, and record with the tax authorities.
